Professional Floor Plans — A Key to Real Estate Marketing
Wednesday, September 28th, 2011Floor plans are great marketing tools for renting or purchasing residential or commercial properties (apartments, houses, townhomes, etc). Often prospective renters (or buyers) will schedule a visit of the property based upon the quality of the property information presented to them. Often a well designed 3d floor plan will make the difference between requesting a visit or not. Quality floor plans will set your property apart form the rest.
A floor plan displays the entire apartment not just a part of it. A well designed floor plan unveils the proportion of the living room, kitchen, bedroom, bathroom, closets. A floor plan provides the opportunity to buyer to view if the location of kitchen or bathroom is conveniently situated.
3D Floor Plans are no longer just for the Big Cities
As the New York Times article titled Where Floor Plans Are Sought After, and Why indicated several years ago, quality floor plans are a must for marketing of downtown urban properties. Today what was true for the larger cities is now become a reality for the smaller cities. The trend is moving even to lower end rental property including student rental property. Purdueguru.com which lists apartments near Purdue University has hundreds of floorplans and many of them are now shown in 3D format.
With the advancements of 3D floor plans, buyers are getting a closer view of an apartment or property without visiting the apartment physically. 3D floor plans are being used as a marketing tool on their website by brokers and property managers who are promoting residential apartment and commercial buildings. There are several benefits of 3D floor plans over 2D floor plans and having professionally designed floor plans is a must to stay ahead in today’s competitive real estate market.

A 3D floor plan is a top view drawing of the living space of a rental apartment, condo, townhouse, commercial property or rental house. A 3D floor plan focuses on Interior walls and hallways, windows, doors, kitchen cabinets, sink, toilet, shower/bath, appliances such as stoves, refrigerators, water heater, washer/dryer, etc.
3D floor plans are increasingly becoming more expected by renters and real estate buyers. Property managers are converting their 2D floor plan sketches into 3D blueprints and floor plans. Companies like 2D3Dfloorplans.com provide high quality & low cost 3D rendering services to render 2D floor plan into custom 3D floor plans.

As researches shows that on a real estate website, the most viewed pages are price and floor plans pages. 90% of renters make decisions to contact the property manager based on these two factors (floor plan presentation and pricing) alone. Custom designed 3D floor plans like those made by www.2D3DFloorPlans.com often can make all the difference.
